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If you're in business, you need to generate leads and drive traffic. There are some that consider "leads" as only for high-ticket or service based sales.
The truth is that a lead is anyone interested in what you have to offer. This could mean information, products, services, or just about anything you want someone else to "buy into".
My mission is to help you identify the sources for lead generation. There are both free and paid methods. Naturally, free methods take more of your time than paid methods (though, both can take a while to actually generate leads).
When you think of lead generation sources, you probably have a very specific focus of lead generation. Almost everyone that generates leads has a historical or niche-specific preference.
Fortunately, constant technology changes help us reach people in new and creative ways. For some of you, some of the methods I will mention are too involved. For everyone, you will need to figure out the best place to find your specific audience.
For now, just consider some of these options for your lead generation source:
Search Engine Optimization (SEO): This terminology pops up on a regular basis, but I don't think it means what you think it means.
Traditionally, SEO meant manipulating your page so you would show up in search engine results. Let's be honest- search engines are much smarter than the average person now. Manipulation is difficult and true manipulation still requires your efforts in other areas.
It is actually faster to rank in search engines by doing what you SHOULD do instead of trying to manipulate the search engines.
SEO still takes some time, so not everyone has this kind of patience. Additionally, some of you prefer a more "hands on" approach. Social Media options are probably more up your alley.
Pinterest: The more common original crowd for Pinterest were the DIY enthusiasts, moms, and creative individuals. This has created a tight bond between Etsy and Pinterest (for those of you who sell on Etsy).
More recently, Pinterest has hit a new crowd. I truly believe this social media platform is still evolving, but there are plenty of people that like to find content on Pinterest. If you get into groups and create great content, there's room for you to generate leads from Pinterest!
YouTube: This particular resource falls into both categories of search engine and social media. Ironically, it doesn't quite fit into either one but does act as each. As a video based resource, this is a great place to get your video in front of people- but you have to do it right.
Competition on all of these channels is fierce, so understanding the important elements is a critical part of effectively using each platform. The only exception is Pinterest. Still competitive, it offers product sellers an opportunity to get in front of people with little effort (depending on the true competition).
This is only the start of the list. Stay tuned for more information headed your way!